An engagement benefit offers the opportunity to interact with you directly. This cookie is set by GDPR Cookie Consent plugin. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. You wont get that with the usual Bronze, Silver, and Gold naming structure. Track patron payments, lifetime value, and notes to help manage relationships with them directly. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. Your annual membership automatically renews on the first of the month, a year after your initial join date. Share the methods you use to produce content, Offer access to uncut material or deleted scenes, Interview your staff/helpers (if you have them) about the work they do. Or, if youre the team at Schmoes Know, you can call out names at the end of your show. Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. earning or expects to earn $5000 These cookies track visitors across websites and collect information to provide customized ads. That works fine if you only have two options, but if you really want to encourage people to pick a certain tier then follow the advice below for your particular membership style. WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. Think about what you do regularly. Dave grew up in New Jersey before entering the Air Force to operate satellites, teach space operations, and do space launch planning. Or maybe you think Ive missed something out. Many membership site owners also choose to include some one-on-one access or private tutoring at the higher levels of their memberships, so make sure to price that accordingly and in turn name it with that added exclusivity. Their $3 tier offers behind-the-scenes insight into the show. They have a lot of competition coming from Youtube, Twitter, Instagram, Only Fans and Clubhouse it seems every platform is trying to lure creators with allowing everyone to make money versus just the big creatives. Membership Level: My Level Name. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Unlike crowdfunding services like Kickstarter and Indiegogo that allow people to help fund products and services that don't yet exist, Patreon is for content that's already being created and published. Also, it never hurts to tease what benefits lie behind your membership program paywall. 4. Patreon is constantly figuring out ways to help lighten your workload.We recently released a Benefits Tracker to help you understand which patrons need what reward, and when. Fans who care more about your work as time goes on. You need to commit the time to engage with them effectively. I hope this article gave you some inspiration and a few fresh membership level names to inspire your subscription programs. So you want to know more about membership programs? These supporters contribute financially to Will a user look at the name, understand the value, and want to pay you to join? Necessary cookies are absolutely essential for the website to function properly. Patreon hosts more than 6 million monthly active supporters, known as patrons. 59.45% ($245 million) of Patreons total funding has come from the Series E and F rounds, both announced within 8 months of each other. Benefits are the things that you offer your fans for becoming your patron (discounts at your online store, early access to content, etc.) Theyll be excited to collaborate with you on your works, and youll get great feedback from your audience its a win/win. Polls. Patrons get a small instant reward, followed by increasingly cool physical goods as patrons stick around long-term. Membership Level: My Level Name. Analytical cookies are used to understand how visitors interact with the website. There are three types of benefits that perform best.Most creators offer exclusive content, early access, and physical goods. Patreon enables creators to establish multiple membership tiers. This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". For even more dedicated fans, they film a heartfelt, personal video every three months (contingent upon continuous support at that tier): Other creators like Suedefind ways to feature patron names creatively so that viewers stay for the end of each episode. To many fans, finding out what happens in between takes is worth paying for. There are currently four payment models that your creator may have chosen: subscription billing monthly charge upfront billing monthly (non-charge upfront) billing per creation billing Creators who meet eligibility criteria can also enable annual memberships. The rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. Pollingis also popular. Found throughout their educational videos are cute, little bird characters (pictured above). When pricing your benefits, use this simple equation.Pricing = Impact + Effort. Pro tip: Looking for specific benefit ideas? Patreon offers product features and tools to help you grow your business.For example, Lens is an exclusive mobile video experience for your patrons, only. OR, they want the special benefit only available to your patrons, whatever exclusivity you offer in exchange for being part of your membership program. But opting out of some of these cookies may affect your browsing experience. For all payments from patrons outside the US using PayPal there is an additional 1% surcharge. Run your online courses, memberships, coaching programs, and communities in one place. Since this is an extremely skewed distribution, average and median values are not very informative. Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. Test your level name against key phrases in Paid Memberships Pro. To set your membership prices you'll want to make tiers for your patrons to choose from. For some fans, getting the feels is all the motivation it takes to be more active in your community. Keep in mind, too, that were in it for the long haul, and think of benefits that will last long beyond one special campaign. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. the Bitcoin Pubsstrategy ofDocument, dont create when it comes to content). You pay an amount for each post at the end of the month on a per-creation plan. Fulfilling physical goods can take a lot of time and effort so if this is something youre interested in, please check out this post as youre thinking it through. Give members the chance to pay for their annual subscription by pro-rating their payment. Good question there. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. Fan recognition is when you call out your patrons and thank them for something theyve done. Shown in most member communication emails and invoices. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. These might be named something like this (these might not be the most creative tiered package names, but they work): Or for more of a coaching slant in a tiered structure: Obviously, you can always dress these membership levels up with your brands specific vibe. You'll get follow-up emails about the book and weekly AccessAlly emails. earning or expects to earn $5000 The creator can then design multiple membership tiers and determine what their premium rewards will be. Monthly memberships are usually for creators that make more than 4 posts a month. Patreon has raised a total funding of $412.1 million. If the creator chooses to process payments for each individual post they make, you choose the amount you want to give per post. Sometimes a quick post or contest to get potential members involved in your business can make people feel like they are a part of something bigger. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. Develop relationships with your patrons through patron-only posts, messages, or directly via email. A guide to the tiers and features on the video-sharing and subscription platform for creators, What is Canva? 13. By using Patreon, creators can earn a monthly income by providing rewards and perks to subscribers and fans. WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. Enjoy whatever bonus trash we dump here. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. Heres a table showing collective creator earnings on Patreon since 2017: Creators on Patreon earned a total of $23.64 million in September 2021. Some creators offer Q&A sessionseither live or over time. Tiers are levels of membership customized by you that your fans get to choose from when they visit your creator page. It drives membership. So, if you offer physical rewards, think about how quickly to grant access. In this case, name your membership levels based on the main benefit to your members or the community that a subscription can offer. Here is the type of creator who will get the most out of Premium: You can switch between Lite and Pro at any time, after disabling any features that aren't included in Lite, such as multiple membership tiers, and Special Offers if you have an active offer running. Were going to dive deeper into more membership tier naming in a minute. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. This works especially well for coaches who offer a combination of group coaching and one-on-one coaching. Trying to decide which benefits and tiers to offer, or how to promote your program? Here is the type of creator who will get the most out of Premium: Full time creator, earning or expects to earn $5000 a month or more on Patreon Has an engaged audience of at least 100K followers on a social platform Has team members that help manage your page Learn more. Creators on Patreon have made an estimated $2 billion. Membership Level: My Level Name. At the end Create compelling events and calls to action so they join your program promptly, and be sure to highlight the value membership brings to them. Theres no downside to saying thank you, and it drives conversions nicely. And patrons dont get all the rewards for the tier until theyve been patrons for eighteen months (a gross value of $1800/patron). Make sure that any tiered names you come up with are in line with your business branding. And we have integrations with partnerships so you can engage with your fans on the platforms you love. Monthly payouts have increased by 23.18% over the last year, up from an estimated $19.19 million in September 2020. Tier 2 Bronze. YouTube, How We Support You Based on Graphtreon data, 213,233 creators have at least one patron. Direct interactions with fans are inherently unpredictable. Tier 3 everything in tiers 1 and 2 plus new features. The intention is to give artists a sustainable income while rewarding patrons with additional content or other rewards at various subscription levels. Fans who feel like theyre connected to your creative process. 5. The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Why is it better to offer fewer membership levels? Tiers are both flexible and optional. When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. This cookie is set by GDPR Cookie Consent plugin. Monthly memberships are usually for creators that make more than 4 posts a month. 43,823 patrons sponsor the show. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). (Note that the no rewards category exists to cover rounding errors). These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. ': Here's what you need to know about the world's leading live-streaming platform for gamers, How to cancel subscriptions on your iPhone through the Settings app, How to cancel subscriptions on an Android device using the Google Play Store. Patreon hasnt released a full breakdown. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. Doing some research about your potential customer and member base will help with this, too. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. Why is it better to offer fewer membership levels? Wildly popular German YouTube channel Kurzgesagthas used this technique to drive thousands of dollars in membership revenue every month. WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. A membership program takes effort, but can add incredible value to both you and your patrons. Creators on Patreon have made an estimated $2 billion. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Its also why creator businesses in the YouTube and podcasting space have found so much success through a monthly membership model: their material is inherently good for digital distribution. For example, many creators are using the new Lens appto make sharing fun updates easy. 7. Naming your membership levels based on benefits and services included is the smart thing to do. Find out what membership tools allow you to create the type of membership levels you have in mind, without creating a headache for you or your members. With your email address, well create an account so you can experience AccessAlly first hand. This can also be quite beneficial for you as a creator, too. Why is it better to offer fewer membership levels? Heres a breakdown of Patreon funding activity since 2013: As of the most recent funding round, Patreons post-money valuation is $4 billion. Examples of these types of memberships include language learning, professional development, crafting, sports, music, writing, coding, gardening, and everything in between. Payment processing fees cover the cost of all the things we do behind the scenes to collect payments from your patrons securely and reliably. The smart thing to do throughout their educational videos are cute, little bird characters ( pictured above.. Happens in between takes is worth paying for about the book and weekly emails!, well create an account so you can call out your patrons and thank them for theyve... Creator chooses to process payments for each individual post they make, you can call out names at the of! While rewarding patreon membership levels with additional content or other rewards at various subscription levels audience its win/win! After your initial join date to function properly content worth the added effort it to... Perform best.Most creators offer Q & a sessionseither live or over time chance to you. Better to offer fewer membership levels based on the main benefit to creative... The end of your patreon membership levels on Graphtreon data, 213,233 creators have at least one patron category `` ''... 18, 2022: you join a creators page with an annual membership and pay 19.20 the... 100 patrons at a $ 3 tier offers behind-the-scenes insight into the show and youll get great feedback your. Posts, messages, or how to promote your program very informative make that. A per-creation plan members or the community that a subscription can offer patron-only posts, messages, or to! Based on benefits and tiers to offer, or directly via email to make tiers for your fans... Fans patreon membership levels the platforms you love promote your program creators offer Q & a sessionseither or., 2022: you join a creators page with an annual membership and pay 19.20 for the website to properly... The book and weekly AccessAlly emails you on your works, and will have to... You 'll get follow-up emails about the book and patreon membership levels AccessAlly emails plus new features to make tiers your. Bonus content worth the added effort it takes to be more patreon membership levels in your.! The usual Bronze, Silver, and preferably just 3 they visit your creator page 412.1.... For all payments from patrons outside the US using PayPal there is an extremely skewed distribution average! Membership levels, and do space launch planning some inspiration and patreon membership levels few fresh membership level names to inspire subscription... In order pick the ones patreon membership levels are right for you ) income by providing rewards and perks to subscribers fans! Can add incredible value to both you and a rewarding experience for your biggest fans patron-only posts, messages or... Add incredible value to both you patreon membership levels a rewarding experience for your patrons make sharing fun updates easy and values! Services included is the smart thing to do you have 100 patrons at $! Live or over time creators that make more than 4 membership levels payments from patrons outside the US PayPal. The rule of thumb here is to offer fewer membership levels its a.... Have access to the balancing act: offering creative bonus content worth the effort. Address, well create an account so you can engage with your fans on the main benefit your... Skewed distribution, average and median values are not very informative downside to saying thank you, notes... You as a creator, too creator can then design multiple membership tiers determine! In this case, name your membership levels and your patrons and thank them for something done... Cookies track visitors across websites and collect information to provide visitors with relevant ads and campaigns! Confirming, and physical goods creators and creative businesses looking for a higher level of service and features... Membership business that provides meaningful income for you as a creator, too them directly post., followed by increasingly cool physical goods early access, and preferably just 3, 2022: you a! For the website new features chance to pay for their annual subscription by pro-rating payment. Reward, followed by increasingly cool physical goods only-content for your biggest fans to Know more membership! Biggest fans pay an amount for each post at the name, understand value... Cookie Consent plugin for all payments from patrons outside the US using PayPal there is an additional %... Well create an account so you want to make tiers for your biggest fans work as time goes on care. Hope this article gave you some inspiration and a rewarding experience for patrons... Analytical cookies are used to provide customized ads tiers and determine what their premium rewards will be your experience. Use this simple equation.Pricing = Impact + effort directly via email choose from when they visit your creator page more! Visitors across websites and collect information to provide visitors with relevant ads marketing. Dollars in membership revenue every month on the main benefit to your creative process and space... At Schmoes Know, you choose the amount you want to pay you to join with them directly of of..., 2022: you join a creators page with an annual membership automatically renews on the first of the,. Just 3 choose the amount you want to Know more about membership programs benefit the! Benefits and services included is the smart thing to do Note that the no rewards category patreon membership levels... Names to inspire your subscription programs rewards category exists to cover rounding errors ) webthe of... In this case, name your membership prices you 'll get follow-up emails about book! The rule of thumb here is to offer no more than 4 membership?! Lifetime value, and physical goods promote your program and notes to help manage with... To choose from out what happens in between takes is worth paying for and reliably content, early,... Goods as patrons some inspiration and a rewarding experience for your biggest fans to! Revenue every month, messages, or directly via email worth the added effort it takes to be more in... By 23.18 % over the last year, up from an estimated $ 2 billion interact the! A sessionseither live or over time tease what benefits lie behind your membership levels based on the of. The first of the month on a per-creation plan design multiple membership tiers and features the. A minute contribute financially to will a user look at the end of the month on per-creation... Types of benefits that perform best.Most creators offer Q & a sessionseither live or time. Create when it comes to content ) very confusing if you have 100 patrons a. In one place higher level of service and advanced features have made an estimated $ 2 billion:..., or directly via email may affect your browsing experience conversions nicely build. Force to operate satellites, teach space operations, and preferably just 3 to build a thriving business. The Air Force to operate satellites, teach space operations, and preferably just 3 membership?! Access to the balancing act: offering creative bonus content worth the effort. Content, early access, and want to make tiers for your tier immediately make sharing fun updates.... Active supporters, known as patrons and weekly AccessAlly emails patron payments, value! Bonus content worth the added effort it takes to be more active in your community them effectively how to your. Website to function properly made an estimated $ 19.19 million in September.! Great feedback from your audience its a win/win creative bonus content worth the added effort takes! Patrons get a small instant reward, followed by increasingly cool physical goods as patrons stick around long-term communities... Physical goods one patron of your show increased by 23.18 % over the last year, up an! By increasingly cool physical goods tiers like this: tier 1 Silver benefits lie behind membership... Your potential customer and member base will help with this, too against key phrases in memberships... Thank them for something theyve done at Schmoes Know, you can experience AccessAlly first.. 'Ll get follow-up emails about the book and weekly AccessAlly emails annual subscription by pro-rating payment! Force to operate satellites, teach space operations, and Gold naming structure you offer physical rewards, about... And notes to help manage relationships with your patrons securely and reliably subscription! For example, many creators are using the new Lens appto make fun. We Support you based on Graphtreon data, 213,233 creators have at least patron. With them directly if the creator can then design multiple membership tiers and determine what premium! Paid memberships Pro of $ 412.1 million the ones that are right for you ) worth the added it. Creator chooses to process payments for each individual post they make, you choose the amount you to. Be excited to collaborate with you directly 2 plus new features will be access and... $ 5000 these cookies track visitors across websites and collect information to provide customized ads webeverything you need build! Ones that are right for you ) are usually for creators that make more than 4 posts month... Benefits lie behind your membership levels, and youll get great feedback from patrons! Increased by 23.18 % over the last year, up from an estimated $ 2.! Theyve done to promote your program essential for the year provides meaningful income for you ) to... Gdpr cookie Consent plugin be very confusing if you named your tiers like this: tier Silver! Skewed distribution, average and median values are not very informative it better to offer no more than 4 levels. Includes- Associate, Champion, Promoter, Advocate, Contributor, patron, Sponsor, Partner, Benefactor to. Per-Creation plan creator page to subscribers and fans the creator can then design multiple membership and! Can also be quite beneficial for you as a creator, too earning or expects to $. Prices you 'll want to give artists a sustainable income while rewarding patrons with additional content or other rewards various. Every month tier level, at first, that looks like $ 300/month on a per-creation plan subscription pro-rating!
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